Pain can wear you down. Physically and emotionally. It can be so frustrating not being able to do the things we love or have to do. But pain will not get the best of you. It will BRING OUT the best in you. Because youâre remarkably resilient. With the awesome ability to go from being limited by pain to rising above it. And Icy Hot helps fuel your resilience with powerful relief. Helping you recover from pain and re-discover your amazing potential.