Rakthashali with red husk and grain is acclaimed from vedic times onwards as a medicinal rice variant and an auspicious grain for vedic rites. But never been a popular one outside the coastal belt of south Karnataka where it is the native staple food. Studies conducted on the nutritional significance of this Rakthashali in medications coupled with documented indigenous knowledge of traditional and Ayurvedic medical practitioners and focused academic papers to conserve ethnic wisdom revealed amazing advantages of this grain. Besides being a functional food for promoting lactation Rakthashali's acknowledged therapeutic value in the treatments of allergies & skin ailments uterus related problems gastro intestinal problems liver kidney nerve disorders encouraged us for commercial cultivation.